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Accelerate growth and business transformation by leveraging the power of cloud technology and AI for your company’s strategy.
What is Digital Transformation?
Digital transformation (DT) is the process of implementing digital technology to improve a company's performance, modify existing products, services, and operations, and translate business processes into a digital format.
The goal of its implementation is to increase value through efficiency, innovations, and improved customer experience. Focusing on efficiency and costs, DT practices redefining functions, operations, processes, and activities to build an efficient digital business environment where gains are maximised and costs and risks are minimised.
This transformation affects all business elements, including sales, marketing, operations, and customer service, and is typically accompanied by a move to modern cloud technologies. A few benefits of DT are risk mitigation, quick response to changing market conditions, and increased success rate to digital transformations.
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